Digital Transformation Strategies for Engaging Generation Z and Alpha Consumers: Evidence from Emerging Markets

2026 Open access

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Authors: Debashis Barua
DOI: 10.13140/rg.2.2.12409.12647
Cited by: 0

Fields of Study & Subjects

Digital Innovation in Industries Digital Marketing and Social Media AI in Service Interactions

Publication details

Publication date
1 January 2026
Language
EN