Coca-Cola y la Psicología de la Felicidad: Un Análisis del Marketing Emocional y su Impacto en el Bienestar del Consumidor.

2026

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Authors: Jesús Ignacio Rivera Cano

DOI: 10.13140/rg.2.2.15877.61920

Cited by: 0

Fields of Study & Subjects

Psychological Well-being and Life Satisfaction Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification