Assessing the Influence of TikTok Affiliate videos on Gen Z's purchase intention in Nepal

2026

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Authors: Maharjan, Sabin
DOI: 10.13140/rg.2.2.16846.73281
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour

Publication details

Publication date
1 January 2026
Language
EN