Walk or Talk? Strategic Communications in New Product Development and Innovation

2026 Open access

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Authors: Zhenxiao Chen, Kanglin Chen, Qiao‐Chu He, Christoph H. Loch

DOI: 10.13140/rg.2.2.17769.97127

Cited by: 0

Fields of Study & Subjects

Marketing and Advertising Strategies Innovation and Knowledge Management Public Relations and Crisis Communication