Influencer Endorsements and Consumer Trust on Instagram: The Role of Parasocial Relationships

2026 Open access

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Authors: Garba Sani Lawal
DOI: 10.13140/rg.2.2.17855.16805
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence

Publication details

Publication date
1 January 2026
Language
EN