Integrating Service and Product in Healthcare Marketing: How Innovation Enhances Promotional Effectiveness

2026 Open access

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Authors: Michael Mncedisi Willie
DOI: 10.13140/rg.2.2.21196.27521
Cited by: 0

Fields of Study & Subjects

Service and Product Innovation Business Strategies and Innovation Organizational Leadership and Management Strategies

Publication details

Publication date
1 January 2026
Language
EN