Exploring the influence of Audience Data Classification (ADC) Effectiveness & New Product Development (NPD) towards Incremental Revenue Potential (IRP) for GMA Network, the leading integrated media owner in the Philippines

2026

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Authors: Kin Peng. Chan
DOI: 10.13140/rg.2.2.23243.04648
Cited by: 0

Fields of Study & Subjects

Marketing and Advertising Strategies Media and Digital Communication Legal Systems and Institutions

Publication details

Publication date
1 January 2026
Language
EN