Green Marketing: A Study of Consumer Perception and Preferences in India

2026

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Authors: Vallabhbhai Patel, M Raja Lakshmi, Kismat Kaur
DOI: 10.13140/rg.2.2.28775.10402
Cited by: 0

Fields of Study & Subjects

Environmental Sustainability in Business Sustainable Supply Chain Management Consumer Behavior in Brand Consumption and Identification

Publication details

Publication date
1 January 2026
Language
EN