Seeing Green or Being Misled? How Greenwashing Shapes Students’ Eco-Friendly Purchases

2026

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Authors: Sidney Schnor, Aneesha Kakara, Fally Masambuka-Kanchewa Ph.D.

DOI: 10.13140/rg.2.2.32975.14249

Cited by: 0

Fields of Study & Subjects

Environmental Sustainability in Business Consumer Perception and Purchasing Behavior Consumer Behavior in Brand Consumption and Identification