The Impact of Adopting Artificial Intelligence Systems on the Efficiency of Knowledge Management Processes: An Applied Study at Noon Saudi Arabia

This study aimed to investigate the effect of implementing artificial intelligence (AI) systems on the efficiency of knowledge management (KM) processes at Noon Saudi Arabia, one of the largest e-commerce companies in the region. The study employed a descriptive-analytical methodology, utilizing a structured questionnaire administered to a random sample of 120 employees. It focused on four core dimensions of KM: knowledge creation, knowledge storage, knowledge sharing, and knowledge application, with the adoption of AI systems as the independent variable. The study results revealed a significant positive effect of AI adoption on all KM dimensions, with varying degrees. The strongest impact was observed on knowledge creation, followed by storage and sharing, while the weakest effect was found in knowledge application. The findings highlight AI as a strategic enabler of KM processes in digital enterprises, though optimal results depend on organizational and human readiness. The study recommended investing in digital infrastructure, staff training, and fostering a culture of knowledge sharing. Keywords: Artificial Intelligence, Knowledge Management, Noon Saudi Arabia, Knowledge Creation, Knowledge Application.