An Empirical Analysis and Forecast of Advertising Expenditure Trends under Changing Economic Conditions : A Comparison of Time Series, Machine Learning, and Deep Learning Models

Gwanggohak yeon-gu/Gwang'gohag yeon'gu 2026

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Authors: 성균관대학교 실감미디어공학과, Jaeun Im, Byenghee Chang

DOI: 10.14377/kja.2026.2.28.35

Cited by: 0

Fields of Study & Subjects

Forecasting Techniques and Applications Marketing and Advertising Strategies Consumer Market Behavior and Pricing