Trust, Perceived Usefulness, and Perceived Ease of Use Influencing Marketers’ Intention to Use the Gemini Program
Abstract
This research aimed to investigate the factors influencing the decision to use the Gemini platform in online marketing. Specifically, it analyzed the roles of trust, perceived ease of use, and perceived usefulness. The sample consisted of 400 users, and data were collected through online questionnaires. The findings revealed that trust, perceived ease of use, and perceived usefulness all had a positive effect on the intention to use Gemini in online marketing.
Fields of Study & Subjects
Technology Adoption and User Behaviour
Consumer Behavior and Marketing Influence
Digital Marketing and Social Media
Publication details
- Journal / source
- The Journal of Faculty of Applied Arts, King Mongkut University of Technology North Bangkok
- Volume
- 18
- Issue
- 2
- Pages
- 1–12
- Publication date
- 25 February 2026
- Language
- EN