Traceability System for Coffee Product for the Ban Tham Singh Coffee Community Enterprise in Chumphon Province

This research aims to develop a product traceability system for coffee products of the Ban Tam Sing Coffee Community Enterprise in Chumphon Province, evaluate its efficiency, and assess user satisfaction. The study was conducted following a systematic system development process. The research targeted a group of 300 consumers and individuals interested in coffee products, selected through purposive sampling. The tools used in the study included: 1) a coffee product traceability system developed using PHP with MySQL as the database management system, and 2) a questionnaire to assess user satisfaction with the system. Statistical methods used for data analysis included the mean and standard deviation. The findings revealed that the overall satisfaction with the coffee product traceability system was rated at the highest level (Mean = 4.64, S.D. = 0.03). The developed system enabled consumers to easily access information about the origin and production process of individual coffee products by scanning a QR code on the packaging. The system provided production details, nutritional information, distribution data, and other relevant product information, ensuring accurate and comprehensive information for consumers. This enhanced consumer confidence in the coffee products of the Ban Tam Sing Coffee Community Enterprise in Chumphon Province. Additionally, the system demonstrated potential for adaptation and application to other community products in the future.