Impact of Servant Leadership and Digital Culture on Credit Union Performance in Indonesia: Mediating Role of Innovation Management

This study aims to understand how servant leadership and digital organisational culture influence the performance of Credit Unions (CU) in ‎Indonesia, especially those that have undergone digital transformation especially those that have undergone digital transformation based on ‎management policies. In addition, this study also examines whether innovation management acts as a link between leadership, digital organi-‎sational culture, and improved organisational performance. The study involved 236 managers from 10 Credit Unions that have implemented ‎digital innovations. The data were analysed using a quantitative approach to examine the relationships between these variables. The results ‎show that servant leadership does not have a direct effect on organisational performance, while digital organisational culture has a positive ‎and significant effect on organisational performance. Servant leadership influences innovation management, while digital organisational ‎culture encourages innovation. Innovation management was found to improve organisational performance and act as a full mediator in the ‎relationship between servant leadership and organisational performance, as well as a partial mediator in the relationship between digital or-‎ganisational culture and organisational performance. These findings emphasise the importance of strengthening digital-based organisational ‎culture and integrating innovation management into CU operations. Such efforts can improve member services and overall organisational ‎results. Further research is recommended to add variables‎.