Characteristics of Marketing Activities of AgriculturalEnterprises and Sustainable Development: EvidenceFrom Shamukh and Shamkir DistrictsOf Azerbaijan

The research paper examines the characteristics of agriculture within the context of the economy's ‎agro-industrial complex. It identifies the purpose of agricultural marketing, its nature, and its main ‎problems. The paper aims to fill the gaps regarding the detailed composition of agricultural ‎marketing and enhance the theory through actual research on marketing actions for the ‎sustainable development of agricultural enterprises. The analysis employs the 4P marketing model, ‎focusing on peasant farms in Azerbaijan's Samukh and Shamkir regions. A comparative ‎assessment of key production indicators within these peasant economies is conducted. Based on ‎the findings, the paper identifies the strengths and weaknesses of current marketing practices, ‎offering recommendations for their effective implementation‎.