Navigating Workforce Localization and Operational Challenges in Oman’s Logistics Sector: A Case Study

The Sultanate of Oman is focusing on the logistics/supply chain sector as part of its Vision 2040 initiative, which aims to make Oman a logistics hub at the regional and international levels. However, effective workforce localisation, or Omanisation, remains a challenge due to operational, skills, and sustainability gaps. This document examines the issues logistics companies in Oman encounter regarding workforce localisation and the efficiency of their operations. The author employed a qualitative multiple-case study methodology and obtained information through semi-structured interviews with participants from the logistics sector, including managers, human resources personnel, and policymakers. The author found that, despite Omanisation policies, the logistics sector continues to rely on expatriate labour. Omanisation challenges include a lack of local employees’ technical skills, insufficient vocational training, and over-reliance on expatriate labour. Additionally, the author discusses how operational inefficiencies and the reluctance to adopt digital tools hinder the localisation process. The author discusses a strategic alignment framework that integrates workforce localisation, process improvement, and digital enhancement to improve localisation outcomes. The author’s findings contribute to the body of knowledge in logistics and supply chain management by providing insight into the potential operational integration of nationalisation policies aimed at achieving sustainability in Oman.