Digital Transformation of B2B Sales in the Souvenir Industry: Ivan Valinchuk's Original Model

This article is devoted to the justification and analysis of the author's model of digitalization of B2B sales in the souvenir industry, developed by Ivan Valinchuk. The study focuses on solving the problem of the "digital divide" by creating a holistic ecosystem that combines an online portal, automated generation of visual content, and integrated pricing systems. The methodology includes the implementation of the Configure, Price, Quote (CPQ) functionality and the use of Orbitvu systems to create 360°/3D content, which allows radically optimizing business processes. The results of the model implementation demonstrate a significant increase in efficiency: the time for forming commercial offers has been reduced from hours to 5 seconds, ensuring almost 100% optimization of administrative costs. It has been established that 90% of new customers are attracted through automated inbound channels, and an annual turnover of UAH 25–35 million is achieved with a minimum staff of 5–6 people. The article also describes the strategy of international scaling on the example of Ukray LLC (USA), where the combination of long-term distribution and highly liquid car sharing ensures the financial stability of the business. Special attention is paid to the "white-label" system, which allows adapting the technological core to any regional features and categories of modular products. This work advances the modern level of development of the industry, offering a proven methodology for transforming traditional labor-intensive sales into a highly automated, scalable digital system.