Factors Affecting Purchase Intention of TikTok Social Commerce in Thailand

NRCT Data Center 2026 Open access

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Authors: Chanin Taeratanachai
DOI: 10.14456/fbms.2026.10
Cited by: 0

Fields of Study & Subjects

Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Digital Marketing and Social Media

Publication details

Journal / source
NRCT Data Center
Publication date
1 January 2026