Studying the Impact of Live-Streaming E-Commerce on Shifting Consumer Behavior

NRCT Data Center 2026 Open access

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Authors: Kanapat Matmalai
DOI: 10.14456/icon.2026.5
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Publication details

Journal / source
NRCT Data Center
Publication date
1 January 2026