An analysis of interaction design factors for online data collection applications using smartphones

Currently, online data collection for research in various fields may replace traditional paper-and-pencil/paper-and-pen questionnaire methods due to the demonstrated potential of online data collection. This research presents aninvestigation into the design factors for interaction in online data collection applications using smartphones. The studyis based on the Task-Technology Fit (TTF) theory and principles of interaction design. The analysis of data usingStructural Equation Modeling and hypothesis testing on a sample of 320 participants from Ramkhamhaeng Universityfound that the following factors enhance the effectiveness of designing an online data collection application usingsmartphones:1) The content of the questions in the application 2) The method of selecting options 3) The presentation of results, and 4) The adjustment of the scale. These factors contribute to the application’s ability to adequately support online surveys conducted via smartphones. Moreover, the research findings indicate that the method of selecting options in online data collection applications displayed on smartphones is the most significant factor compared to other factors within the endogenous latent variables. This indicated the importance of symbols that are easy to understand and of a size appropriate for the size of the smartphone screen.