ความรของเกษตรกรผปลกขาวหอมมะลอบลราชธานตามมาตรฐานสงบงชทางภมศาสตรในจงหวดอบลราชธาน

This study was conducted to investigate 1) socio-economic attributes of farmers growing jasmine rice in Ubon Ratchathani province 2) knowledge of farmers about Ubon Ratchathani jasmine rice growing 3) factors affecting the knowledge of the farmers; and 4) encountered problems and suggestions about jasmine rice growing of the farmers. The simple group comprised 146 out of the population of 231 jasmine rice farmers who suggest geographically in dictation there. A set of questionnaires was used for data collection analyzed by using descriptive statistics as well as multiple regression. Results of the study revealed that most of the respondents (71.10%) were female, 55.69 years old on average, elementary, married (85.60%) and elementary school graduates (43.20%) The respondents had 4 family members and their own land for farming for 14.17 rai on average (89.00%). They attended training 4 times a year and contacted concerned personnel 4 times a year on average. The respondents perceived rice growing information 8.34 times a year and mostly through community leaders/government officials. Less than one-half of the respondents (39.00%) acquired knowledge about rice growing online. They had a high level of knowledge about Ubon Ratchathani jasmine rice growing according to the geographical indication standards. (96.67%). This implied that the respondents were aware of and understood the principles, practices and requirements related to the framework of appropriate geographical conditions. This was particularly or varieties selection plot preparation maintenance and harvest process. It reflected the efficiency of knowledge transfer through various channels, e.g. training participation in Concerned activities, and knowledge exchange within the community enterprise group. This resulted in the ability to comply with standards and keeping the quality of the product in accordance with the specified criteria. Factors affecting knowledge about Ubon Ratchathani jasmine rice growing of the respondents according to geographical indication included family members training and concerned personal contact. The following were suggestions 1) monitoring and consulting on jasmine rice cultivation; 2) support on tools/equipment jasmine rice cultivation & each farmer group and 3) the supervision a relevant agencies regarding the transportation and marketing of jasmine rice.