Usability, Humanization, and Perceived Service are Predictors of Customer Satisfaction in Chatbot Interactions
Abstract
Companies’ online presence has driven the use of chatbots in digital channels as a solution to expand customer service. These systems make it possible to offer satisfying experiences and handle requests on a large scale. Even when adopting this
Fields of Study & Subjects
AI in Service Interactions
Customer Service Quality and Loyalty
Technology Adoption and User Behaviour
Publication details
- Journal / source
- International Journal of Technology
- Volume
- 17
- Issue
- 1
- Pages
- 120–120
- Publication date
- 28 January 2026