The Values Reflected in Gönül Dağı: A Data Mining Study *

This research, which aims to determine the core values processed and reflected in the television series Gönül Dağı within the scope of viewers’ comments, was conducted using data mining within the framework of document analysis. In this context, a total of 186.211 viewer comments posted on Youtube regarding the first 75 episodes of the series were analyzed through quantitative content analysis by utilizing various artificial intelligence tools. Considering the findings, it was revealed that the core values of love, respect, justice, friendship, honesty, patience, responsibility, patriotism and benevolence in the curriculums resonated with the audiences, and that the commitment to cultural values, lived experiences and traditions was reflected to the viewers through these core values. In addition, it was observed that the audiences associated the series with the values of love, respect and friendship the most, and when the audiences’ comments were taken into consideration, it was seen that these values were particularly emphasized in episodes 57 and 41 (love), 65 and 61 (respect), and 4 and 65 (friendship).