Sustainable development goals from behavioural lens: assessing the journey from policy to actions

The study assesses the effectiveness of behavioural interventions in promoting sustainable practices to achieve the overarching goal of sustainable development. Using a qualitative deductive approach, the study discusses and identifies effective solutions positively impacting behaviours associated with different Sustainable Development Goals (SDGs), including poverty and employment, women empowerment, production and consumption patterns, health and education, sanitation and hygiene, cultural sensitisation, and environmental sustainability. The findings emphasise that behavioural insights are paramount to improve policy effectiveness by framing them in line with real-world potentialities thereby helping to achieve sustainable development goals in an integrated manner. The behavioural economics techniques used for achieving sustainable development depend highly on how socioeconomic and environmental dimensions are interconnected. In addition, it suggests that initiating behavioural interventions through developmental policies leads to favourable changes in human behaviour making the pattern sustainable.