A study on consumer perceptions of Gen X, Gen Y, and Gen Z towards environmental sustainable brands in Pune, India

Interdisciplinary Environmental Review 2026

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Authors: Dhirendra Kumar, Gaganpreet Kaur Ahluwalia, Vidya Nakhate

DOI: 10.1504/ier.2026.151408

Cited by: 0

Fields of Study & Subjects

Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior