Dual Routes of Persuasion in Tourism: Building Marine Destination Image Through The Elaboration Likelihood Model
Abstract
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Fields of Study & Subjects
Diverse Aspects of Tourism Research
Cruise Tourism Development and Management
Consumer Behavior and Marketing Influence
Publication details
- Journal / source
- International Journal of Business Innovation and Research
- Volume
- 39
- Issue
- 5
- Publication date
- 1 January 2026
- Language
- EN