The impact of strategic vigilance on enhancing organisational effectiveness: exploring the mediating role of strategic readiness

Iraqi entrepreneurs must employ creative tactics to improve both their internal and external capacities in the face of fierce market competition.This study investigates the relationships between organisational effectiveness, readiness, and strategic alertness in Iraqi businesses.Four companies' worth of data were examined using SPSS v23.The findings show that efficacy is greatly impacted by strategic attentiveness and that this influence is amplified by preparedness.By serving as a mediator, strategic readiness improves organisational effectiveness.According to the study, strategic alertness contributes 54.2% of effectiveness when readiness acts as a mediator, as opposed to 36% in the absence of it.This research adds to our understanding of organisational performance, readiness, and strategic awareness while offering scholars insightful information and useful applications for practitioners in the Iraqi sector.