A comparison of UK and Malaysian customers attitudes towards private label grocery goods in a major supermarket: a case study
Abstract
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Fields of Study & Subjects
Consumer Market Behavior and Pricing
Halal products and consumer behavior
Consumer Behavior in Brand Consumption and Identification
Publication details
- Journal / source
- International Journal of Business Performance Management
- Volume
- 27
- Issue
- 2
- Publication date
- 1 January 2026
- Language
- EN