Identifying consumers' purchase intentions for digital streaming platforms in South India: a PLS-SEM based approach

International Journal of Electronic Business 2026

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Authors: Latika Sharma, Deepthi Sankar, Himanshu Bagdi, Mridul Trivedi
DOI: 10.1504/ijeb.2026.10075528
Cited by: 0

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Fields of Study & Subjects

Legal Systems and Institutions Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence

Publication details

Journal / source
International Journal of Electronic Business
Volume
21
Issue
2
Pages
198–215
Publication date
1 January 2026
Language
EN