Bridging the sensory gap in e-commerce: how virtual try-on and trust mediate the impact of need for touch on purchase intentions under negative eWOM
Abstract
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Fields of Study & Subjects
Digital Marketing and Social Media
Consumer Retail Behavior Studies
Technology Adoption and User Behaviour
Publication details
- Journal / source
- International Journal of Electronic Business
- Volume
- 1
- Issue
- 1
- Publication date
- 1 January 2026
- Language
- EN