Digital marketing and consumer behaviour: a systematic literature review and future research agenda

International Journal of Electronic Business 2026

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Authors: N.A. Sujood, Alisha Waquar, Mohd Arwab, Mohd Salman Shamsi, Hamza Khan
DOI: 10.1504/ijeb.2026.10076001
Cited by: 0

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Marketing and Advertising Strategies

Publication details

Journal / source
International Journal of Electronic Business
Volume
1
Issue
1
Publication date
1 January 2026
Language
EN