Does electronic word-of-mouth impact brand reputation and visit intention of guests in the hospitality sector Empirical evidence

International Journal of Electronic Business 2026

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Authors: Raj Kumar Mishra, Nitam Singh, Saifuddin Ahmad, Yusuf Kamal

DOI: 10.1504/ijeb.2026.154025

Cited by: 3

Fields of Study & Subjects

Digital Marketing and Social Media Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification