Past, present and future of influencer marketing: a systematic literature review using SPAR-4-SLR protocol and TCCM framework

International Journal of Electronic Customer Relationship Management 2026

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Authors: Monika Tufchi, Nidhi Sinha
DOI: 10.1504/ijecrm.2026.157158
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies SMEs Development and Digital Marketing

Publication details

Journal / source
International Journal of Electronic Customer Relationship Management
Volume
1
Issue
1
Pages
161–217
Publication date
1 January 2026
Language
EN