Navigating the omni-channel journey: exploring the interplay of webrooming and showrooming in consumer electronics purchase behaviour
Abstract
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Fields of Study & Subjects
Consumer Retail Behavior Studies
Consumer Market Behavior and Pricing
Consumer Behavior and Marketing Influence
Publication details
- Journal / source
- International Journal of Electronic Marketing and Retailing
- Volume
- 1
- Issue
- 1
- Publication date
- 1 January 2026
- Language
- EN