A historical approach to Customer-Value and its usage in pricing: the case of the ibudrarn traders of Ammeln valley in Southern Morocco

International Journal of Entrepreneurship and Small Business 2026

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Authors: Stan Idelsen
DOI: 10.1504/ijesb.2026.10076093
Cited by: 0

Fields of Study & Subjects

Consumer Market Behavior and Pricing Historical Economic and Social Studies Historical Economic and Legal Thought

Publication details

Journal / source
International Journal of Entrepreneurship and Small Business
Volume
59
Issue
3
Publication date
1 January 2026
Language
EN