Tourists' intention towards local food: a case study of Amritsar

Tourists traveling worldwide experience local culture, eat according to staple food of local residents and have sustainability concerns. The present study attempts to find intention of tourists towards local food in famous tourist place Amritsar. The destination is not only famous for its history, culture but even authentic food. The cuisine of Amritsar, Punjab is even offered in topmost restaurants throughout India and even at some foreign lands. The present study result inferred that tourists were satisfied with the local food of Amritsar. The homogeneity of the respondents was also found to be combined in their opinion. As well as local food were found to be a reason for revisit of tourists to Amritsar in spite of other associated factors. Behavioural intentions of respondents reveal that local food is preferred and even the experiences are shared with friends and relatives that work as motivation for trying local food at destination.