Research on the identification and optimisation of traditional cultural symbols from the perspective of cross-cultural communication
Abstract
This study looks at how to spot and use traditional cultural symbols in a way that helps people from different cultures talk to each other.The five-step plan is based on data gathering, communication studies, design theory, and semiotics.Steps are recognising symbols, analysing across cultures, making things better, and confirming.It is culturally rich and up-to-date because it is based on reviews from experts, feedback from the public, and how well it does in the market.We compared 40 grey relational analysis (GRA) and fuzzy comprehensive evaluation (FCE) models side by side and discovered that blue and white porcelain designs with lotus, peony, and plum flowers are the most attractive, culturally significant, and marketable.The results show how important it is for images to be clear, for societies to be open to change, and for people to be able to see things in different ways.The difference between the Chinese loong and the Thai naga shows how important it is to use symbols in world design in a way that makes sense all the time.This study gives us ideas for mixing old customs with new tools that are both useful and interesting.
Fields of Study & Subjects
Cultural and Communication Design Research
Semiotics and Representation Studies
Digital Media and Visual Art
Publication details
- Journal / source
- International Journal of Information and Communication Technology
- Volume
- 27
- Issue
- 9
- Pages
- 18–38
- Publication date
- 1 January 2026
- Language
- EN