Why Chinese listeners stay engaged with podcasts: insights from a modified ECM-UTAUT2 framework

International Journal of Mobile Communications 2026

View at publisher

Authors: Yanyan Li, Xinru Sun

DOI: 10.1504/ijmc.2026.10076182

Cited by: 0

Fields of Study & Subjects

Radio Podcasts and Digital Media Technology Adoption and User Behaviour Innovations in Educational Methods