Leveraging AI-driven CRM to mitigate the impact of generational transitions on customer relationships and knowledge transfer in family SMEs.

International Journal of Management Practice 2026

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Authors: Chifae El Hail, Mustapha El Koraichi
DOI: 10.1504/ijmp.2027.10075768
Cited by: 0

Fields of Study & Subjects

Family Business Performance and Succession AI in Service Interactions Corporate Governance and Management

Publication details

Journal / source
International Journal of Management Practice
Volume
1
Issue
1
Publication date
17 January 2026
Language
EN