Critical factors driving purchasing intention on TikTok live-stream platform: insights from Vietnam

International Journal of Procurement Management 2026

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Authors: Huong Giang Mai, Thu Hien Le, Thi Due Nhi Phung

DOI: 10.1504/ijpm.2026.151114

Cited by: 0

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Digital Marketing and Social Media Technology Adoption and User Behaviour