Generational perspectives on tangible and intangible cultural heritage: the case of Kuşadasi

Cultural heritage encompasses the material and spiritual values created, changed, and developed by societies and civilizations sharing common history and geography. This study is to determine whether attitudes towards tangible and intangible cultural heritage differ among generations. Specifically, the research explores individual attitudes on abstract and concrete cultural heritage and probable variations in experiencing global values, directly or indirectly. Applying intangible (3.7003) and tangible cultural (3.4871) heritage attitude scales, the researchers investigated 411 individuals' attitudes in Kuşadas. Overall, attitudes towards tangible and intangible cultural heritage were significant and positive among the subjects. Examining generation-based differences, it was observed that as the age range decreased, the attitudes concerning tangible heritage dropped accordingly. For intangible cultural heritage, no significant difference was found between Traditionalists and Baby Boomers; nonetheless, X, Y, and Z generations depicted a significant difference compared to Baby Boomers and Traditionalists, and their attitude levels increased by age.