Developing a marketing strategy for a startup project
Abstract
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Fields of Study & Subjects
Business Strategies and Innovation
Innovation and Socioeconomic Development
Private Equity and Venture Capital
Publication details
- Journal / source
- International Journal of Technology Marketing
- Volume
- 20
- Issue
- 2
- Publication date
- 1 January 2026
- Language
- EN