Linking customer engagement to customer satisfaction: does mobile marketing matter

International Journal of Technology Marketing 2026

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Authors: Asiamah Yeboah, Samuel Agbemude, Hilda Boakyewaah Boateng, Kezia Omane Mensah
DOI: 10.1504/ijtmkt.2026.10076681
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Customer Service Quality and Loyalty Marketing and Advertising Strategies

Publication details

Journal / source
International Journal of Technology Marketing
Volume
20
Issue
2
Pages
111–130
Publication date
1 January 2026
Language
EN