Artificial intelligence in hotel marketing: enhancing customer experience and brand loyalty

International Journal of Tourism Policy 2026

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Authors: Kumar Jayaraman, K. Srinivasan, J. Salomi Backia Jothi, M. Vijayakumar

DOI: 10.1504/ijtp.2026.152738

Cited by: 1

Fields of Study & Subjects

AI in Service Interactions Digital Marketing and Social Media Consumer Retail Behavior Studies