A multidimensional model of the role of artificial intelligence in marketing: evidence from the Middle Eastern context

Middle East J of Management 2026

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Authors: Wail Alhakimi
DOI: 10.1504/mejm.2026.10075948
Cited by: 0

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Fields of Study & Subjects

AI in Service Interactions Digital Marketing and Social Media Marketing and Advertising Strategies

Publication details

Journal / source
Middle East J of Management
Volume
13
Issue
2
Pages
241–262
Publication date
1 January 2026
Language
EN