Data for: “Information seeking behaviour of UK retail banking customers towards online purchase adoption: an integrated UTAUT2 model”

University of Strathclyde 2026 Dataset Open access

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Authors: Gertrude N. Ugwu
DOI: 10.15129/f29b3576-ae0a-43dc-a837-ea1db7d48a12
Cited by: 0

Abstract

This dataset is associated with a PhD thesis titled “Information seeking behaviour of UK retail banking customers towards online purchase adoption: an integrated UTAUT2 model.” It comprises the thesis abstract, participant demographic information, research instrument, and the data collected from study participants. No personally identifiable information is included in the dataset.

Fields of Study & Subjects

Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health Technology Consumer Behavior

Publication details

Journal / source
University of Strathclyde
Publication date
1 January 2026
Document type
Dataset