1. Didactic Telenovela and Social Marketing: The Vencer (‘Overcoming’) Franchise (Televisa, 2020–)

Edinburgh University Press eBooks 2026 Book chapter

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Authors: Paul Julian Smith

DOI: 10.1515/9781399560535-004

Cited by: 0

Fields of Study & Subjects

Media Influence and Health Media and Digital Communication Cultural Social and Media Studies