Beard in Young Adults: Fashion or a Form of Expression?

This qualitative study addresses the research gap by exploring the sociocultural significance of beards among young adult men (aged 18-23). Through semi-structured interviews with 32 participants and thematic analysis, it examines whether the rising popularity of facial hair is a fleeting trend or a deeper form of identity construction. Findings reveal multifaceted meanings of beards across gender perspectives. Male participants linked beards to self-confidence, autonomy, and emotional resilience, viewing them as symbols of maturity and independence. Female participants associated beards with masculinity, social status, and attractiveness, often perceiving clean-shaven faces as less assertive or "childlike." The study uncovers tensions between personal grooming choices and cultural narratives, with media glamorizing bearded figures while promoting clean-shaven norms, fostering ambivalence in social belonging. Some men tied beard styles to ideological or spiritual beliefs, suggesting facial hair expresses broader affiliations. Beards emerge as dynamic embodiments of identity shaped by gender expectations, cultural ideals, and media influence, underscoring the need for further cross-cultural research into male grooming as a reflection of evolving masculinities and self-representation strategies.