DIETARY SUPPLEMENT MARKET IN SOUTH KOREA

Aim. To conduct a systematic analysis of the structural and functional characteristics and strategic development priorities of the South Korean dietary supplement industry (nutraceuticals, parapharmaceuticals, and cosmeceuticals), identifying the impact of leading corporations, regulatory mechanisms, and technological innovations on the global competitiveness of the national bioindustry. Materials and Methods. The study applied methodological analysis and literature-based data processing to assess the development of dietary supplement technologies within South Korea’s bioindustry. The evaluation framework accounted for factors such as globalization, digitalization, and regulatory alignment with international standards, with particular focus on the role of both domestic and transnational manufacturers. The findings emphasize the dynamic nature of biotechnological applications in the nutraceutical sector, offering insights relevant for potential adaptation in other markets, including Ukraine. Results. The study examines the current state of the Korean health product market, categorized into nutraceutical, parapharmaceutical, and cosmeceutical segments. It highlights the industry's growth dynamics and its integration into the broader healthcare ecosystem. The market portfolios and strategic maneuvers of leading corporations are analyzed, showcasing the synergy between advanced biotechnology and traditional phytotherapy for anti-aging and health promotion. The findings suggest that stringent government regulation and national innovation strategies are pivotal factors driving the successful global expansion of Korean manufacturers. Conclusion. The comprehensive analysis confirms that the synergy of biotechnological innovation, clear regulatory frameworks, and a robust corporate sector forms a unique model for the development of South Korea's dietary supplement market, positioned for global leadership.