Transbaikalian Identity: Stereotypes in the Structure of Regional Self-Consciousness

Introduction. The paper presents the results of a multi-method research (sociology and cultural studies) of Transbaikalian regional identity. Stereotypes became the main study object. The subject of research is the generalized image of Transbaikalia and Transbaikalians, based on designations and self-designations consolidated in language, as well as on their description in travelogues. Materials and Methods. The theoretical framework of the article is based on constructivism, supplemented by the idea of the essential role of stereotypes in the development of identity. The research methodology aims to take into account the formal or informal character of stereotypes. It is assumed that informal components dominate in the identity structure, therefore blogs were chosen as a source of data that can provide anonymity and a relative freedom of speech. Other texts about Transbaikalian culture and self-awareness, including scientific encyclopedias, have been also used to reveal and analyze autostereotypes. The methods used in the research include discourse analysis, quantitative and qualitative content analysis, and historical analysis. A sociological survey has also been conducted to obtain quantitative data. Results. The research results shows the presence of stable Transbaikalian identity; the similarity of its content to that of Siberia and others ethnically heterogeneous regions of Russia is not regarded as an issue. This regional identity has deep and original historical and natural geographical roots, though it blends seamlessly into the national-level identity. Discussion and Conclusion. Being a “subidentity” within its borders, Transbaikalian identity cannot be very different from it, much less be opposed to it. At the same time, the presence of opposing semantic and value components in the identity structure of Transbaikalia makes it flexible and capable of development.